MASTER OF SCIENCE IN
BUSINESS ANALYTICS
The Master of Science in Business Analytics (MSBA) aims to meet strong demand for business analytics professionals. It provides students with solid knowledge of business analytics by bringing together a wide range of knowledge in applied statistics, modeling, optimization, and information management.
The program focuses on teaching students how to make good use of numerical data, multi-dimensional unstructured information, and business analytics knowledge for building data-driven strategies, enhancing performance, and facilitating evidence-based discussion for problem solving. It develops students’ business analytics competency, and hands-on experience in solving real business problems in various areas such as management, finance, and marketing.
Our expectation is that graduates from the program are able to integrate cross-disciplinary knowledge with analytics to manage complex data structures in a business environment; analyze real business problems using various business analytics techniques, and play leading roles in successful business strategy execution using analytics.
