top of page
MASTER OF SCIENCE IN
MARKETING
The Master of Science in Marketing (MScMARK) is a 1-year full-time program offering foundational courses that enable students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI).
The program is best suited to students who aspire to fast-track their careers to become leading marketing professionals, particularly by joining multinationals, small or medium-sized companies, or non-profit organizations.
Providing world-class teaching carried out by a strong base of distinguished faculty and leading marketing professionals is the primary commitment of this 1-year training program. It aims to nurture graduates with the skills and expertise necessary to devise and implement sustainable marketing strategies in the physical and digital marketplaces.
THE PROGRAMS
In addition to academic training, the program provides various opportunities and platforms for students to network with industry professionals and senior management to gain insights and seek career opportunities in Hong Kong and beyond. By participating in enrichment activities and attending talks by professionals, students can explore the industry landscape and develop applied skills in industry and company analysis.
bottom of page